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Registered since 28 September 2026
Foreign languages: Romanian, English, Italian
I work as a marketing strategist for online stores and HoReCa businesses that spend on ads without knowing exactly what is working.
I start from the consumer, not the channel: research, interviews with customers who have already bought, buyer personas, followed by the marketing plan with budget, calendar, and KPIs. For execution, I work with vetted specialists in Google Ads, Meta Ads, email, and development; I remain responsible for the strategy and data analysis.
What sets me apart: 12 years in marketing and consumer psychology, 5 years with supplement brands in Romania, trade marketing experience in distribution and eMAG (FBE, eMAG Ads). And a habit that is annoying at first: I verify tracking before giving any advice. In most accounts I take over, the platform numbers differ by 20–40% from the bank account.
I don't do technical SEO, web development, or daily social media posts. I do the groundwork: who buys, why, and how to reach them without wasting money.
Entry offers: account and tracking audit, buyer persona study, operational marketing plan, or Fractional CMO role on a monthly retainer.
consistentmarketing.ro
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