About Irina

Full Marketing & Communication Strategist

I like to build brands and products that don't just remain at the idea stage, but actually come into existence, get seen, and get bought.

I work at the intersection of strategy, marketing, communication, branding, and product development, from idea and positioning to visual identity, packaging, launch, and market communication.

One of the areas where I find the most satisfaction is the generation of new products and packaging. I love the process through which a market need becomes a product idea, then a name, a story, an identity, and finally, a real product on the shelf or in the consumer's hand.

I can help companies with:
•marketing and communication strategy;
•brand positioning and strategy;
•new product and concept development;
•naming and portfolio architecture;
•packaging concept and strategy;
•visual identity and creative direction;
•product launch strategies and materials;
•digital communication and social media;
•promotional campaigns and content strategy;
•B2B and B2C materials;
•coordination of the entire process, from concept to launch.

I don't limit myself to telling a company how to communicate what it already has. I like to ask myself what it could build, launch, or transform to make more sense in the market.

For me, good marketing begins before the advertisement: it begins with the right product, for the right people, built and presented in a way that makes them choose it.

Servicii:

• 1. Strategie de Marketing
• 2. Product Development
• 3. Packaging & Brand Experience
• 4. Branding
• 5. Communication Strategy
• 6. Integrated Communication
• 7. Creative Direction